When I first started with the company, sometimes I would deliver flowers myself, personally. At Serenata Flowers we pride ourselves by the service and quality of flowers that we send to thousands of customers daily. This was a great way of gaining information on the flower industry. When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. The colourful selection is based … Customers might in fact receive flowers the buds of which are still closed, meaning they will eventually last longer. What is Serenata Flowers’ business model? It would not, since our growers don’t use glyphosate. So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK. I shut these down in 2006, and we moved away from physical expansion onto an online model. Our company would never sell old flowers, because the business is built on our capability to retain customers. We buy our flowers in Holland, and have direct contact with farms in Kenya and Tanzania. Serenata Flowers is ranked 18,056 among websites globally based on its 3,643,607 monthly web visitors, according to SimilarWeb. Serenata Flowers are the perfect place to purchase your flowers for any occasion. This is because the majority of these people prefer to work in the gaming industry. As such, its new identity has been styled around a palette of fresh, vibrant colours, contemporary fonts and stunning photography. Founded in 2003, Serenata Flowers has become one of the UK's biggest retailers of flowers and flower-related gifts. They work directly with flower markets across Europe to supply the freshest flowers at the best prices - often up to 30% cheaper than other well-known florists. There are two key factors behind this: having a good product and looking after our customers. They also offer hampers, chocolate, wine and more, all at very good prices! In recent years, however, they have started to see the value of owning their own warehouse. Why did you choose to base Serenata Flowers in Malta? Flowers can be expensive. Now that we've blown 16 candles on our birthday cake, we like to look back at our humble beginnings as two small flower shops in central London … We also offer a range of Fair Trade flowers. After that, we starting growing massively, year or year, and are now the fifth-largest flower company globally. In 2004, we launched a website, and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. This way our customers receive flowers that are a lot fresher than our rivals. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. But when the recession hit in 2007, we were very quick to adapt to the new reality. We buy our flowers in Holland, and have direct contact with farms in Kenya and Tanzania. Serenata Flowers offers a wide range of flowers and bouquets. The best flowers to have in your home, based on your star sign. Serenata Commerce, Spout Lane, Staines, Middlesex, TW19 6BN . As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. Arena Online Ltd United Kingdom Private Arena Flowers is a flower and gifts retailer based in the United Kingdom, now one of the UK, Europe and the world’s leading flower delivery businesses. There are two key factors behind this: having a good product and looking after our customers. Arena Flowers’ first website was launched in 2006. Going full-on into a new market is very costly, so we are focusing on the markets at home, and we are still going strong in the UK. Serenata Flowers started out in 2003, when the company bought two flower shops in London. Reproduction in whole or part is strictly prohibited without the written permission of CountryProfiler Ltd. When I first started with the company, sometimes I would deliver flowers myself, personally. How is the flower business evolving and would you consider also expanding your delivery service to Malta? There is a reason why this brand has grown so much in popularity. You joined the company in 2005. Disastrous and frustrating experience - anyone contemplating anything similar: be warned. For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. How is this different from other flower companies? Before you buy flowers with Serenata Flowers make sure you read the reviews first. In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. Also to solidify our service, if a customer cancels their delivery online before 9pm, they won’t be charged any money. When we started out, we were targeting the high-end market. Experts at Serenata Flowers, a UK-based online florist, have revealed their pick of the blooms that best match the personality traits associated with each star sign. See more Valentine's Day Flowers at Serenata: save up to 30% There are 20 attractive Valentine's Day flower bouquets at Serenata, ranging from £20 to £100. Our company would never sell old flowers, because the business is built on our capability to retain customers. ... Serenata Flowers is rated 3.54 based on 5,506 reviews So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK.We also have partner warehouses in the United States, Canada and Australia. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. Customers can request orders placed before 3pm to be delivered on the same day. Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. One challenging aspect of being based in Malta, however, is that while it is easy to find developers to recruit, the case is not so when it comes to senior management. Office space costs are also high.In Malta, these expenses are less steep, which is why we have been here for the past four and a half years. We are growing every year. Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. Blooms, baskets, arrangements and gorgeous bouquets – we have been sending flowers in UK online since 2003. We started to control all steps of the flower-business process – purchasing of flowers, preparation and delivery. This is a middle man I don’t need to use! When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. We also offer a range of Fair Trade flowers. Certain EU member states have been pushing for a ban on weed-killer glyphosate, although its use was renewed for five years in 2017. Do Not Use !! In recent years, however, they have started to see the value of owning their own warehouse. What is Serenata Flowers’ business model? When you trust Serenata Flowers with your order of birthday flowers, delivery is free seven days a week to the location of your choice in the UK. Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. I shut these down in 2006, and we moved away from physical expansion onto an online model. 2,461 reviews for Serenata, 3.9 stars: 'Was delivered to the wrong address (an empty business) and when told they only offered to give me a discount to fix the problem. Before being sold, all flowers undergo a quality-control process. There are 3335 customers that Serenata Flowers, rating them as good. Customers might in fact receive flowers the buds of which are still closed, meaning they will eventually last longer. Certain EU member states have been pushing for a ban on weed-killer glyphosate, although its use was renewed for five years in 2017. Serenata Flowers started out in 2003, when the company bought two flower shops in London. They are a go to site for anyone in need for birthday gifts, baby showers or a ‘get well’ present. Do you agree with SerenataFlowers.com’s 4-star rating? After that, we started growing massively, year on year, and are now the fifth-largest flower company globally. Since then, how have you changed it? With same or next day delivery and a host of discounts and special offers across all ranges, your beloved recipient will be overwhelmed. | Read 162,661-162,680 Reviews out of 170,825 Serenata Flowers started out in 2003, when the company bought two flower shops in London. Serenata Flowers relies on different lawful basis for processing personal information, and in some cases, more than one lawful basis may apply with respect to the same personal data. There is no point cutting corners here. Interflora uses local florists to fulfil its orders. Check out what 170,825 people have written so far, and share your own experience. © 2017 All rights reserved. We started to control all steps of the flower-business process – purchasing of flowers, preparation and delivery. Since then, how have you changed it? Some time ago we were sent a … Serenata Flowers gets fresh flowers daily from Holland, and we know that the flowers we send out have all been cut the previous day. Check out the latest customer reviews for our flower delivery service, collected by an independent third-party review company Feefo. ORDER FLOWERS ONLINE IN UK. If you look at Interflora, for instance, they operate a relay model in the way they sell. I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! I got an email message about this from Serenata, with a link that didn't work. 2) or that doesn’t provide a phone number.3) or won’t divulge who the local florist is that they use. We started pricing most of our bouquets at £19.99, so we had something for everyone. All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. For this year’s Valentine’s Day, for instance, we saw a 15% increase in sale compared to 2018. If something goes wrong with a delivery of flowers, we rectify it quickly. Would a ban on this herbicide affect you? Interior design trends based on star sign; A florist told me that florists don’t like to deal with Serenata… Serenata Flowers started out in 2003, when the company bought two flower shops in London. What is the biggest factor behind your high retention rate? 3,397 talking about this. What are you doing to make them more affordable? Although our company was born in London, this is a very expensive city when it comes to paying IT staff. This was a great way of gaining information on the flower industry. Serenata Flowers is rated 4.0 based on 5,465 reviews » View 146 Vouchers for Serenata Flowers « Write A Review (It only takes 30 seconds!) All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. This was a great way of gaining information on the flower industry. Received these flowers from work colleagues however the standard bouquet was very small and not value for money even at £19.99 so is a rip off at full price of 29.99. ... (Based on 1884 reviews, 30 December - 06 January) Lynn Holman Swindon 31/12/2020. It would not make sense, unfortunately, to expand deliveries to Malta, however, because the market is too small. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. CEO of the Week: Damian Mifsud, CEO of QGen & KnowMeNow. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. For this year’s Valentine’s Day, for instance, we saw a 15% increase in sale compared to 2018. One challenging aspect of being based in Malta, however, is that while it is easy to find developers to recruit, the case is not so when it comes to senior management. I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! Order fresh flowers for your family and friends from Serenata Flowers with FREE delivery. Tell us about your experience with Serenata Flowers: Your name: Your email address: Trust Mamma Reviews. Serenata Flowers Serenata Flowers for the best fresh cut flower blooms from this europe, based florists, beautifully prepared flowers. Serenata Flowers, a website that primarily offers bouquets for various occasions would be a great choice as they believe that freshness of the flowers they deliver is most important. We also have partner warehouses in the United States, Canada and Australia. It would not make sense, unfortunately, to expand deliveries to Malta, however, because the market is too small. Going full-on into a new market is very costly, so we are focusing on the markets at home, and we are still going strong in the UK. This way our customers receive flowers that are a lot fresher than our rivals. In Malta, these expenses are less steep, which is why we have been here for the past four and a half years. Track your flower or gift delivery using a tracking code provided in your confirmation email. The biggest thing I changed is the operational structure. How is this different from other flower companies? Terrible - Read our users' comments on a user review of Serenata Flowers and find out what our readers thought of this particular user review. We are growing every year. This is because the majority of these people prefer to work in the gaming industry. Serenata Flowers is recognized as one of the UK's top online flower delivery services that promise to deliver high quality, freshly picked, and beautifully arranged flowers directly to a location of your choice with ease! UNLOCK PREMIUM DATA WITH DATABOOST Discover more with Pro . Customers can request orders placed before 3pm to be delivered on the same day. What are you doing to make them more affordable? When we started out, we were targeting the high-end market. About Serenata Flowers With Serenata Flowers, the London-based online florist, fresh and fragrant bouquets are ready at a moment's notice to put a smile on someone's face, be it in the UK or abroad. I emailed customer service but was too late. Serenata Flowers | 467 followers on LinkedIn. Interflora uses local florists to fulfil its orders. For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. But when the recession hit in 2007, we were very quick to adapt to the new reality. Also to solidify our service, if a customer cancels their delivery online before 9pm, they won’t be charged any money. 1,469. At Serenata Flowers, an established British online florist, we are helping you turn everyday moments into memorable floral occasions full of joy and cheer thanks to fresh flowers. Serenata Flowers gets fresh flowers daily from Holland, and we know that the flowers we send out have all been cut the previous day. Another company sent it to the right address and with a beautiful basket for a much better price. About Serenataflowers.com SerenataFlowers.com is a pure-play ecommerce company in the UK floral and gifting space founded in 2003. Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. Before being sold, all flowers undergo a quality-control process. When it was still new, our company had opened other shops in Birmingham and Lancashire. Would a ban on this herbicide affect you? Serenata Flowers has launched an Instagrammable bouquet for 'social media trendsetters' who love to snap and post photos purely for the 'gram. Their contact florist in Madrid refused to deliver the flowers on the promised delivery date because he claimed (so Serenata said) that I had given a wrong phone number. - Online Shopping Directory - Shoppers Top. A very quick service in general but they do advise there could be a delay in delivery due to Covid-19. Copyright © MediaToday Co. Ltd, Vjal ir-Rihan, San Gwann SGN 9016, Malta, Europe. Office space costs are also high. It’s not just a managing role for me; I have to look at all levels of the business. What is the biggest factor behind your high retention rate? Upgrade to Pro to access the expansive Crunchbase dataset to … Share. In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. We also developed a really high customer retention rate. My friend never received her flowers and I live in another country... Not worth the price or service. Why did you choose to base Serenata Flowers in Malta? For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. After graduating with a Bachelor’s degree in European Studies in 2011, Massimo obtained ... MediaToday is an independent media house based in Malta. The lessons are1) Never use a company that does not state where they are based. It’s not just a managing role for me; I have to look at all levels of the business. Whether you are decorating a new home, buying for a wedding, or making a romantic gesture, Serenata Flowers deals and hotukdeals' promotional codes will always hit the spot, and they come thick and fast all year-round. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. We also developed a really high customer retention rate. There is no point cutting corners here. I had an email at 4.35pm to say the flowers had been delivered. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. Serenata Flowers has collected 5506 reviews with an average score of 3.54. The decision to rebrand followed Serenata Flowers’ latest research report, the Business of Flowers, which revealed millennials are leading the demand for online flower consumption. The biggest thing I changed is the operational structure. What is Serenata Flowers’ business model? Serenata Flowers - Surrey, TW19 6BN, - business profile page featuring business details including products, services, physical location, map, logo, phone number fax, customer reviews and more. The UK's leading online florist, Serenata Flowers, has revealed the flowers that symbolise each sign of the zodiac. Simply add the code to this page and receive detailed information about your order. If something goes wrong with a delivery of flowers, we rectify it quickly. It would not, since our growers don’t use glyphosate. When it was still new, our company had opened other shops in Birmingham and Lancashire. Company status Dissolved Dissolved on 12 January 2016. Serenata Flowers makes it convenient and affordable to send flowers to your loved ones. By using this site, you agree to our Privacy Policy including the use of cookies to enhance your experience. You joined the company in 2005. How is the flower business evolving and would you consider also expanding your delivery service to Malta? If you had forgotten to get a gift for your Father on Fathers Day then Serenata Flowers do offer a next day and letter box service. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. If you look at Interflora, for instance, they operate a relay model in the way they sell. Roses are perfect for Libras, apparently . This was a great way of gaining information on the flower industry. We started pricing most of our bouquets at £19.99, so we had something for everyone. About Serenata Flowers At Serenata Flowers, we have been delivering flowers and smiles around the UK since 2003. As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. Serenata Flowers is the UK's leading independent online florist. The flowers had small stems but were fresh I knew my friend was out at this time, so I emailed the company to ask where the flowers had been left (I had requested Deliver to a neighbour) and … Flowers can be expensive. They Do advise there could be a delay in delivery due to.! Lot fresher than our rivals away from physical expansion onto an online model the flowers that are a go site... Has revealed the flowers that are a lot fresher than our rivals, europe when I first started with company. Has revealed the flowers had been delivered them more affordable service to Malta, however, they have to... Vibrant colours, contemporary fonts and stunning photography tell us about your experience UK... 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You buy flowers with Serenata flowers: your email address: Trust Mamma.! Best flowers to your loved ones of our bouquets at £19.99, so we had something everyone. As SEO ( Search Engine Optimisation ), and are now the fifth-largest where are serenata flowers based... Not, since our growers don ’ t be charged any money high-end market our Policy! The world you buy flowers with FREE delivery average score of 3.54 SerenataFlowers.com s! Direct contact with farms in Kenya and Tanzania best flowers to have in your home, based on your sign... Since 2003 changed is the UK our warehouse and delivered straight to the new reality the. Next day delivery and a half years to base Serenata flowers make you...