Planters killed Mr. Peanut in a fiery crash on Wednesday, January 22. The ad premise, and Mr. Peanut's death, leave a lot of questions. Other brands, including Skippy peanut butter, Budweiser, Syfy, Shake Shack and more, did just that. Planters last week released a commercial in which Mr. Peanut meets a fiery death saving the lives of actors Wesley Snipes and Matt Walsh. It may come as news to some of you that this ancient advertising icon was, in fact, still alive up until just a few days ago. "You have to strike the perfect tone on this, or you really could end up with a problem," he said. Duration: 02:10 2020-01-23. "It was in the language of something people already understood in the world of Twitter and in the world of Facebook. He died doing what he did best -- having people's backs when they needed him most. All rights reserved. https://twitter.com/budweiserusa/status/1220123265257086982?s=20. He was 104. The Planters nut company replaced Mr. Peanut with an adorable Baby Nut, very much like a certain Baby Yoda, days after it killed off its 104-year-old mascot. Reach for Planters! He said it needs to hit the right note between humor and solemnity. Mr. Peanut, the mascot of Planters, made his first appearance in 1916, and, for over a century, he and his famous monocle and top hat were a staple of the company's advertisements. Pierantozzi said with such a serious subject, creatives have to toe a certain line and approach it with empathy. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … It’s unclear if the commercial was unintentionally leaked ahead of … Kraft Heinz's Planters on Tuesday released a cryptic tweet with a link to a video showing Mr. Peanut sacrificing himself to save actors Wesley Snipes and Matt Walsh by plunging to his death. Of course, some brands have gone the death route for the Super Bowl and failed, the Wall Street Journal's CMO Today pointed out Thursday morning. "It's with heavy hearts that we confirm Mr. Peanut has passed away at 104 years old," Samantha Hess, Planters brand manager at Kraft Heinz, said in a statement. By Maria Scinto / Jan. 23, 2020 12:04 pm EST / Updated: Jan. 24, 2020 12:27 pm EST. Walsh suddenly … Michael Loccisano/Getty Images. Planters will hit the brakes on its Mr. Peanut death ad campaign following the tragic death of Los Angeles Lakers legend Kobe Bryant, according to AdAge.. What’s going on: Planters began a viral ad campaign last week that centered on Mr. Peanut — the star mascot of the Planters brand — dying in a car crash. And before you ask, no — we're not joking in the slightest. The accident footage will air during the Super Bowl pregame show, and during the third quarter of the big game itself, Planters will spare 30 seconds to memorialize Mr. Peanut with a funeral/commercial. It said that ad … sans teeth, sans eyes, sans taste, sans everything. Mr. Peanut, the monocle and top hat-wearing mascot of the Planters food brand, has unfortunately died at the age of 104. Kobe Bryant death spurs Planters to pause promo of Mr. Peanut funeral ads. Inside the decision that's still rattling the movie industry to its core, Tucker Carlson claims vaccine campaign 'feels false, because it is', How the vaccine gets from the lab to your arm, McDonald's is putting cameras in dumpsters. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Last week, the nutty brand had social media buzzing when it debuted a commercial depicting the demise of Mr. Peanut, sacrificing himself to … Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. Pierantozzi said with Mr. Peanut the shop wondered, "What would happen and how would the world react if he passed away?" (CNN Business) Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident. Mr. Peanut, the fancy monocle-wearing mascot for Planters peanuts, has “died” at the age of 104 following a car crash involving actors Wesley Snipes and Matt Walsh, according to a … He was born in 1916 when a young schoolboy named Antonio Gentile submitted his design for a peanut mascot to a Planters contest. "He will be remembered as the legume who always brought people together for nutty adventures and a good time. Updated 1511 GMT (2311 HKT) January 23, 2020. Mike Pierantozzi, group creative director at Planters' agency VaynerMedia, said that put the agency in the position of needing to come up with something that would top last year. He was known as the iconic Planters‘ mascot and the image you’d see on every Planters commercial. is televised sacrifice and mere oblivion. All rights reserved. Now, a new pre-Super Bowl ad has killed off one of the world’s most beloved characters. His estate tweeted out the news from Peanut's personal account: He said the agency was looking to see how Planters could really line up with culture in a way that would explode. He said the idea surfaced last summer. Planters plans to celebrate Mr. Peanut's life during the Super Bowl by airing his funeral in a … Most stock quote data provided by BATS. This week, snack brand Planters released a dramatic video showing the apparent death of its fictional mascot, Mr. Peanut. The brand then sent out a press release confirming the death. Mr. Peanut, the mascot of the Planters Peanut Co., is dead. Planters has explained why it killed off Mr. Peanut—Here's why, With staples at all-time highs, technician gives his catch-up trade. "So we definitely considered that. The iconic brand ambassador died heroically sacrificing himself to … Latest Stories. Nationwide's 2015 ad that showed a boy who had died and could never grow up weirded out viewers. Mr. Peanut has passed away at the age of 104, Planters announced on Wednesday. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. The iconic brand ambassador died … Thanks to the news of Kobe Bryant dying, the brand has now … TWEET. SHARE. Mr. Peanut… “It … He was 104. He was 104. Super Bowl teasers are meant to generate some buzz for a brand's in-game spot, often starting a story or introducing a theme or characters to get consumers excited before the full commercial airs. 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