With that being said, emails should be short, straight to the point and clear to understand. We've taken a look at all the big digital marketing trends for 2020 that you need to keep on top of. Are you looking for ways to improve your email marketing strategy in 2020? In contrast to confident color usage and catering emails to dark mode, monochrome made a comeback in 2019 and will continue as a ubiquitous email and website design trend in 2020 – but it needs to be done right. Discover the #1 most cost-effective email In some cases), they can set the tone for your email, help some colors appear more saturated or intense and they definitely stand out in an inbox. Don’t jump between three subjects within a single email, but instead, focus on one main topic. To cut through the noise in your subscriber’s inbox, you need to stay in the know with the top email design trends that will make it to 2020. Explore new tools to boost your marketing strategy in 2021. The dark mode is taking email by storm. We have six beautiful visual inspirations that are worth implementing in your email design and four major technological trends that will have a massive impact on the email in the coming years. After all, marketing is as much about moving with the flow of the industry as it is adapting to your own needs and objectives. With ads attacking us every virtual step we take, we are simply too tired and too busy to consume heavy-content emails. Currently, if you want your email design to excite your audience, you can use looped animations like GIFs. Chad reinforces Tim’s point: be it segmentation, personalization, or frequency of email sending, every aspect of email marketing in 2020 will be striving to provide the most relevant communications at the optimum time. work with them. In 2020 a lot of focus has been placed on creating email campaigns that not only look beautiful but that also account for growing changes in technology across email clients and devices. It prohibits discrimination against people with disabilities and if you’re operating in ….. How can you expect to compete to acquire and retain customers if you don’t invest in marketing? This feature is quite handy with creating email sequences without extra hassle. Design and Technology - so you can kick off the year strong and be prepared for any challenges. In short, the various benefits are making people turn this feature on which makes it a good idea to explore the possibilities of beautiful, moody email designs. As long as your business exists, investment in marketing is a vital contributor to your success. That doesn’t mean that it has to be the only one we use. And if you want to take a different approach, you can even decide to completely lose the pictures and focus solely on typography. Then, you can send an email or notification to their phone once they are close to one of your cafes. There are certain content and design rules that each marketer and entrepreneur should know. As technological innovation continues to reshape email marketing, it’s reassuring to know that there’s plenty you can do at every level of your strategy to improve results. The benefits of this kind of copy are even clearer when you view the email on mobile: The process of rendering has always been important when sending mass email communications. Kath has lived and breathed email marketing for over 20 years. This year the following design trends in marketing are sure to get noticed: 3D Logos The Email Marketing And Marketing Automation toolkit contains: Start your Digital Marketing Plan today with our Free membership. "The main email applications are copy writing and dynamic content selection. It's proven to be better for late-night internet scrolling and for users suffering from photophobia, keratoconus, or similar conditions. Marketing automation is centred around providing the most relevant content at the most suitable time to a specific individual or group, be they existing or potential customers. "Another key reason is to do with education of email marketers... or lack thereof. It strives not only to replace the traditional (and somewhat arduous) segmentation processes currently in action but to completely transform the levels of relevancy that we, as marketers, are capable of providing to consumers. Drift’s 2019 study into the State of Conversational Marketing also underlines the strengths of email compared to other channels. GDPR ruffled a lot of feathers when it was introduced back in May 2018, but it was never designed to destroy email marketing. world are using Elastic Many have been surprised by how email marketing has resisted some sizable external threats - the rise of social media and search and the introduction of GDPR, to name just a couple - in continuing to serve as such a key communication channel for digital marketers. Do you really need to include all of the information at this stage or could you save some for the next step of the journey? So those are our top 10 picks for this year's email marketing trends, separated by design and technology. A methodology of testing where the marketer leads the test by forming hypotheses and then uses technology to perform the test, rather than letting the technology lead the test - as was done in days of old. Importantly, it will bring with it a whole range of applications in terms of the levels of personalization and segmentation we’re capable of providing. Share this Article; Facebook; Twitter; Email; LinkedIn; What does 2020 have in store for email marketers like you? Make the most of Elastic Email's platform through our API. Want to know the latest email design trends to incorporate into your email campaigns? This strategy is becoming popular across the board in design, and not only in emails. Then GDPR. Short videos can bump up clickthrough rates exponentially, making this one of the hottest email design trends of 2020. With email constantly changing and adapting, you need to strive towards creating the best experience for your subscribers. Most email service providers give you the ability to render emails across a range of devices, so it’s worth checking that your emails are providing a suitable user experience across all devices (and not just desktop when sending test emails to your work computer). Hopefully, we will soon see it implemented within Google's inbox. It’s not scalable enough to successfully perform a one-customer experience as we are usually promised to have. Log in and. Some of the trends we’ve talked about today may take a bit longer to come to life or change completely depending on science, psychology and human behavior. We’ve already talked about the requirements you need to meet in order for AMP emails to be displayed correctly, but let’s talk more about its advantages. AI should be seen as the solution to a large number of your processes, rather than another terrifying technological advance to get your head around! In turn, we can reap the rewards by successfully encouraging higher levels of engagement with the emails we're sending. Faced with the booming popularity of social media and search, email still serves up a distinct set of benefits that other media streams struggle to match, but there are developments on the horizon that you need to be prepared for... Across your digital marketing channels, you’ll be noticing changes that are designed not just to optimize for mobile, but to even prioritize mobile as we move into 2020. Intensifying minimalism . What are the upsides when you invest ….. © Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use, Accelerate your growth with up to 50% off new marketing tools, Email marketing and marketing automation Toolkit, Explore our Email Marketing and Marketing Automation Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Source: Wolfgang Digital's KPI Report 2019, Source: Litmus email client market stats 2019, Artificial Intelligence (AI) for marketing, Smart Insights (Marketing Intelligence) Ltd, Rich Communication Services (RCS) messaging, The steady increase in SMS marketing’s popularity. It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers If you feel like you might need to refresh your email design, maybe it’s time to switch from 2D to 3D and give your emails a completely new dimension. Sign up now and join them for free! Now that emails can be viewed across so many different devices, however, you should be taking the time to guarantee that your emails are rendering across every device type. Your sign-up process provides you with plenty of user data that allows you to segment them by interest, location, or demographic. At the same time is less personalized and can create issues for designated teams, especially in bigger organizations. The technology in AI systems goes above and beyond anything email marketers have previously had access to, but there's so much more we could be doing with our current systems and databases. The premise is simple - synchronize all your marketing channels to deliver unified offers to your subscribers. You can connect with Lewis on LinkedIn. It's understandable that not all companies have dedicated copywriters or UX design experts in-house. The image dimensions are small enough to render successfully in the email version. There are many ways to create show-stopping 3D graphics. You can use professional modeling software like Blender or Poser, opt for tools that cater more towards beginners, or even use Photoshop to turn your 2D images into 3D visuals without much training. 3 email design trends of 2020 1. Email has always been one of those channels that marketers seem to ‘fall into’ on their way to doing something else, and as such historically most email marketers have learned all they know from their own experience – picking up things as they go on. Now, it’s time to take things one step further. Now that the majority of recipients are only receiving emails having opted-in to receive them from particular senders, it’s a case of building upon the trust that they’ve shown you. In 2019, minimalism came a long way - clearing out personal space, bringing joy inside the home and decluttering your virtual presence. Users can engage with content better and faster. "I’m predicting that in the Year 2020, that there will be an uptake in robust, hypothesis-led A/B testing. But you can include a video that can be clicked to watch. You want your email copy to do enough to encourage a click-through, but you should also ask yourself what information you can withhold in order to make the copy concise enough for mobile viewing. It can also help you focus more and save your battery’s life. Want to know the latest email design trends to incorporate into your email campaigns? Which is good news as getting segmentation right has never been easy enough for email marketers.". By using these templates, you can easily incorporate all of the top email design trends in 2020 — from videos to user-generated content to feedback and more. Want to know what else you should be aware of as we head into the new year? Given the returns we receive from email, the trust it allows you to build between existing and potential customers and the ways in which it is set to develop into the next decade, it's a channel that you should certainly feel confident investing in. Luckily for us, however, marketing trends - and digital trends, in particular - are slightly more predictable. We’ll continue to see vibrant colors, bold typography, and off … Abstract Design. delivery engine. Do a test and put yourself in your subscribers' shoes. "Email will still remain one of the best ways to communicate with those that want to hear from you. It has a clear message, a standout design and it certainly looks different than the usual emails you receive. And in this article, we will analyze top email marketing trends to follow in 2020. There are multiple reasons as to why it’s taking off now, but one of the main reasons I’ve found is that email is finally being appreciated as a high ROI-delivering channel and people want to ensure they’re not leaving money on the table. What's more, this year's DMA Email Benchmarking Report highlighted how email marketing has been reinvigorated following the introduction of the EU's General Data Protection Regulation (GDPR). Joolz Joseph FCIM MIDM is an Email Consultant and Trainer with over 25 years of sales and marketing experience. This means that over half of the world’s population is currently using email. As per Litmus research, over 43% of all emails sent through 2019 were opened on smartphones or tablets. You don’t spend time going through each promotional email. They made an interesting piece by incorporating art into their font. One thing is clear: email marketing is here to stay, which is further highlighted by Email Monday's 'The Future of Email Marketing'. A/B testing is a fantastic means of optimizing the wording and content of your emails to provide the greatest possible levels of engagement and ROI. Over the course of a few years, cross-channel marketing has become very popular. There is, however, a lot of room for improvement in the ways that many of us are using this form of testing. 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